Aviva Labs Makes its Foray into Bodybuilding, Fitness and Model Market

Waltham, MA, May 20, 2004 — Aviva Labs (www.avivalabs.com), manufacturer of natural, sunless tanning solutions is proud to be an official sponsor of the FAME 2004 trade show, which will be taking place May 28 - 30, at the Toronto Convention Centre. This is the first year Aviva Labs will be a sponsor at this event and is excited about making its foray into the bodybuilding, fitness and model market, where having the perfect sunless tan provides a key competitive edge for event participants.

FAME (Fitness and Model Expo) is the production of the World Natural Sports Organization (WNSO), which has grown to become a global force in the multi-billion dollar health and fitness industry, helping to put Canada on the fitness map. FAME provides the opportunity for competitors of all ages and levels of experience to compete in fitness, figure, fitness modeling, bodybuilding and power dance amidst an exposition of sponsors and exhibitors displaying the latest cutting-edge items for the industry. Event participants will receive a free Aviva Labs spray tan before the competition.

For more information on Aviva Labs and its sunless spray tan products and equipment, visit www.avivalabs.com.

About Aviva Labs:

Aviva Labs, based in Waltham, MA, creates, manufactures, sells and supports its unique line of natural, sunless tanning skincare products for the health and beauty industry. Created as a spin-off from a successful biotech company, Aviva Labs, its employees, and its partners have extensive education and experience in the beauty, biochemistry, health, and esthetics fields, enabling the company to provide superior products through the merger of science and health with the art of beauty. Customers choose Aviva Labs’ skincare products for the beautiful results as well as the company’s unique and unwavering commitment to the long-term health of its clients’ skin. Aviva Labs' philosophy, Beauty Today. Health for Life™, guides the entire company's vision. For more information on Aviva Labs and its sunless tanning solutions, visit the Aviva Labs' site at www.avivalabs.com

©2004 Aviva Labs. All rights reserved. Aviva Labs and all other trademarks mentioned are property of Aviva Labs.