Aviva Labs, Manufacturer of Sunless Tanning Products, Launches Redesigned Web Site

Waltham, MA, October 29, 2004 — Aviva Labs (www.avivalabs.com), manufacturer of natural, sunless tanning solutions, today announced the launch of its new web site. The new site features a brand new online store, a number of new pages dedicated to each of its sunless tanning products and equipment, a formulas/ingredients page as well as several additional pages designed to educate consumers on the health aspects of sunless tanning, and particularly on Aviva Labs line of natural, sunless tanning products. The new site should provide site visitors with the additional information on sunless tanning, as well as a better an easier online shopping experience on the Aviva Labs' site.

For more information on Aviva Labs line of sunless tanning solutions: www.avivalabs.com

About Aviva Labs:

Aviva Labs, based in Waltham, MA, creates, manufactures, sells and supports its unique line of natural, sunless tanning skincare products for the health and beauty industry. Created as a spin-off from a successful biotech company, Aviva Labs, its employees, and its partners have extensive education and experience in the beauty, biochemistry, health, and esthetics fields, enabling the company to provide superior products through the merger of science and health with the art of beauty. Customers choose Aviva Labs’ skincare products for the beautiful results as well as the company’s unique and unwavering commitment to the long-term health of its clients’ skin. Aviva Labs operates in compliance with FDA, Canadian and EU cosmetics regulations. Aviva Labs' philosophy, Beauty Today. Health for Life™, guides the entire company's vision. For more information on Aviva Labs and its sunless tanning solutions, visit the Aviva Labs' site at www.avivalabs.com

©2004 Aviva Labs. All rights reserved. Aviva Labs and all other trademarks mentioned are property of Aviva Labs.