Aviva Labs' Sunless Tanning Products Selected for the 2005 Sundance Film Festival

Waltham, MA, January 14, 2005 — Aviva Labs (www.avivalabs.com), manufacturer of natural, sunless tanning solutions is proud to announce that its sunless tanning products were selected for use at the 2005 Sundance Film Festival.

The Sundance Film Festival takes place in Park City, Utah for ten days at the end of January and is attended by hundreds of the most famous movie, TV and entertainment industry celebrities. As the official airbrush make-up and spray tan provider, Mistair Studio, based in Montreal, will provide make-up and tanning services and cosmetic gift baskets to Sundance celebrities at the VW Main Street Lodge.

Mistair exclusively uses Aviva Labs' sunless tanning products. "We have tested numerous sunless tanning products and those from Aviva Labs have proven superior in just about every respect," said Suzanne Lavigne, owner of Mistair Studio. "It results in a superb, natural-looking sunless tan created by a hypoallergenic, water-based formulation that is good for the skin."

In addition to airbrush tanning services, Mistair Studio will offer a cosmetic gift basket to the celebrities and will include Aviva Labs' Sunless Tanning Gel. "The Aviva Labs Sunless Tanning Gel is a colorless gel that goes on streak-free, dries in seconds, and produces long-lasting natural color that stays luminous for up to 8 days," said Lavigne.

"Sundance is almost as much a fashion festival as a film festival and everyone takes great pride in their appearance," said Lavigne. "We are honored to be able to serve the Sundance community and pleased to be able to introduce them to some of the best sunless tanning products available anywhere."

About Aviva Labs:

Aviva Labs, based in Waltham, MA, creates, manufactures, sells and supports its unique line of natural, sunless tanning skincare products for the health and beauty industry. Created as a spin-off from a successful biotech company, Aviva Labs, its employees, and its partners have extensive education and experience in the beauty, biochemistry, health, and esthetics fields, enabling the company to provide superior products through the merger of science and health with the art of beauty. Customers choose Aviva Labs’ skincare products for the beautiful results as well as the company’s unique and unwavering commitment to the long-term health of its clients’ skin. Aviva Labs operates in compliance with FDA, Canadian and EU cosmetics regulations. Aviva Labs' philosophy, Beauty Today. Health for Life™, guides the entire company's vision. For more information on Aviva Labs and its sunless tanning solutions, visit the Aviva Labs' site at www.avivalabs.com

About Mistair Studio:

Mistair Studio provides a complete range of products and services for airbrush make-up and tanning. Based in Montreal (Quebec), the company operates a popular airbrush make-up and tanning salon, produces and sells airbrush tanning equipment, and offers training and certification for airbrush artists. For more information about Mistair Studio, call (514) 814-1559.

©2005 Aviva Labs. All rights reserved. Aviva Labs and all other trademarks mentioned are property of Aviva Labs.