Aviva Labs Wins Hairlines, Inc. As New Distributor

Waltham, MA, March 17, 2005 — Aviva Labs (www.avivalabs.com), manufacturer of natural, sunless tanning solutions used for spray tan applications is pleased to announce Hairlines, Inc., of Rhode Island as its newest distributor. Hairlines, Inc. is the exclusive distributor of Paul Mitchell products to salons and spas in Massachusetts and Rhode Island and has just begun distributing Aviva Labs' Sunless Tanning Gel used for self tanning applications.

"I'm really excited about this product," said Paul Thomas, Hairlines, Inc.'s president. "The quality and results are top-notch, and the market opportunity for Aviva Labs' self tanning gel is enormous."

"Its ease of application, quick drying time, and lack of odor, strongly differentiate this self tanning product from other self tanners and make it easy to sell," said Patty Root Shaker, sales consultant for Hairlines, Inc. "Of course the natural-looking sunless tan is great," continues Patty, "But I also love Aviva Labs' sunless tanning gel because it promotes healthy tanning. People are really looking out for the health of their skin, and Aviva Labs sunless tanning gel is the perfect solution."

For more information about Aviva Labs including its line of sunless spray tan products and equipment, please visit: www.avivalabs.com

About Aviva Labs:

Aviva Labs, based in Waltham, MA, creates, manufactures, sells and supports its unique line of natural, sunless tanning skincare products for the health and beauty industry. Created as a spin-off from a successful biotech company, Aviva Labs, its employees, and its partners have extensive education and experience in the beauty, biochemistry, health, and esthetics fields, enabling the company to provide superior products through the merger of science and health with the art of beauty. Customers choose Aviva Labs’ skincare products for the beautiful results as well as the company’s unique and unwavering commitment to the long-term health of its clients’ skin. Aviva Labs operates in compliance with FDA, Canadian and EU cosmetics regulations. Aviva Labs’ products have a loyal following and were selected for use at the Sundance Film Festival. Aviva Labs' philosophy, Beauty Today. Health for Life™, guides the entire company's vision. For more information on Aviva Labs and its sunless tanning solutions, visit the Aviva Labs' site at www.avivalabs.com

©2005 Aviva Labs. All rights reserved. Aviva Labs and all other trademarks mentioned are property of Aviva Labs.