Aviva Labs Introduces New Line of Natural Sunless Self Tanning & Skincare Products for Retail Market

Waltham, MA, September 17, 2005 — Aviva Labs (www.avivalabs.com), manufacturer of natural, sunless tanning solutions is pleased to announce that it has gone into full production on its highly anticipated retail line of natural sunless tanning (self tanning) and skincare products after months of development. These new retail sunless tanning products include many natural ingredients and complement the Aviva Labs existing line of natural, sunless tanning solutions used for spray tan applications. The new line includes Moisturizing Crème, Pecan Shell Exfoliant, Sunless Tanning Gel (a salon-grade self tanner) and Skin Glow (a gradual self tanner.) The self tanners can be used individually to create a beautiful sunless tan, or they can be combined with an Aviva Labs spray tan to create a complete system for receiving the optimal sunless tan. This skincare system represents a strong revenue opportunity for salons and spas. The line is available with a visually-striking point-of-purchase display case that holds one dozen retail products.

For more information on the Aviva Labs line of its retail sunless tanning and skincare line, visit: www.avivalabs.com/store_skincare.shtml

About Aviva Labs:

Aviva Labs, based in Waltham, MA, creates, manufactures, sells and supports its unique line of natural, sunless tanning skincare products for the health and beauty industry. Created as a spin-off from a successful biotech company, Aviva Labs, its employees, and its partners have extensive education and experience in the beauty, biochemistry, health, and esthetics fields, enabling the company to provide superior products through the merger of science and health with the art of beauty. Customers choose Aviva Labs’ skincare products for the beautiful results as well as the company’s unique and unwavering commitment to the long-term health of its clients’ skin. Aviva Labs operates in compliance with FDA, Canadian and EU cosmetics regulations. Aviva Labs' sunless tanning products have a loyal following and were selected for use at the Sundance Film Festival. Aviva Labs' philosophy, Beauty Today. Health for Life™, guides the entire company's vision. For more information on Aviva Labs and its sunless tanning solutions, visit the Aviva Labs' site at www.avivalabs.com

©2005 Aviva Labs. All rights reserved. Aviva Labs and all other trademarks mentioned are property of Aviva Labs.