Aviva Labs Promotes VP, Operations to Manage Expanding Company Growth

Waltham, MA, May 1, 2006 — Aviva Labs (www.avivalabs.com), creator and manufacturer of a unique line of natural sunless tanning skincare products for the health market and the beauty industry, today announced the promotion of Mitch Bloom to VP, Operations. Mitch held previous roles in the company related to business development and production. In this role, Mr. Bloom will be responsible for managing the day-to-day activities of Aviva Labs, specifically for the design, operation, and improvement of the company's products and services.

"With our growth and Mitch's expertise, it is in the best interest of the company to have him focused entirely on the operational aspects of the business," noted Aviva Labs President, Alexander Schechter. He goes on to say, "I'm very excited for Mitch to take charge of the operational activities, as he knows the business inside and out, and has the required organizational and management skills."

For more information on Aviva Labs and its sunless tanning solutions, visit www.avivalabs.com or contact 888 MY AVIVA LABS (888-692-8482).

About Aviva Labs:

Aviva Labs, based in Waltham, MA, creates, manufactures, sells and supports its unique line of natural, sunless tanning skincare products for the health and beauty industry. Created as a spin-off from a successful biotech company, Aviva Labs, its employees, and its partners have extensive education and experience in the beauty, biochemistry, health, and esthetics fields, enabling the company to provide superior products through the merger of science and health with the art of beauty. Customers choose Aviva Labs' skincare products for the beautiful results as well as the company's unique and unwavering commitment to the long-term health of its clients' skin. Aviva Labs distributes its products to over 60 countries worldwide, and operates in compliance with FDA, Canadian and EU cosmetics regulations. Aviva Labs' sunless tanning products have a loyal following and were selected for use at the Sundance Film Festival. Aviva Labs' philosophy, Beauty Today. Health for Life™, guides the entire company's vision. For more information on Aviva Labs and its sunless tanning solutions, visit the Aviva Labs' site at www.avivalabs.com

©2006 Aviva Labs. All rights reserved. Aviva Labs and all other trademarks mentioned are property of Aviva Labs.