Aviva Labs Broadens its Salon and Spa Coverage through New Distributor Partnership with Leading Wholesale Beauty Company

Waltham, MA, November 27, 2006 — Aviva Labs (www.avivalabs.com), manufacturer of natural, sunless tanning solutions announces its newest distributor — C.B. Sullivan Company. For over twenty years, C.B. Sullivan Company has been one of the largest full-service distributors of wholesale beauty products in New England. C.B. Sullivan owns and operates thirty "salon - professional-only" retail locations in the United States and services over 8,000 salons.

"C.B. Sullivan chose to carry Aviva Labs' sunless tanning products because of our commitment to delivering natural, superior-quality products with unmatched support," stated Alexander Schechter, President of Aviva Labs. Mr. Schechter goes on to say that, "Our partnership with C.B. Sullivan also helps us further penetrate the Northeast market, an area that has been a little slower to adopt the idea of sunless tanning compared to other areas of the country, yet it has a great deal of potential. We have found a tremendous amount of interest from people in this area who are looking to have a healthy, natural-looking tan any time of the year, without harmful side effects, or concerns about skin cancer from UV light. Often times, they've tried other products without much success, so they are very excited by the natural results they get with Aviva Labs."

Stuart Smith, General Manager, Equipment Division for C.B. Sullivan commented that, "Many of our salon owner customers are looking to provide additional services for their clients but have concerns about having the room to do so. Adding sunless tanning is a profitable and easy way to achieve this goal, and helps salons to broaden their services by offering an increasingly popular service."

To familiarize the C.B. Sullivan sales staff and clients on the Aviva Labs' sunless tanning product line, Aviva Labs has been providing in-store demos at various C.B. Sullivan retail locations. The first demo took place in early November at their headquarters and flagship salon store in Hookset, New Hampshire, where Aviva Labs offered free spray-on tans, product tips and spray tan advice. Aviva Labs will also be providing in-store sunless spray tan demonstrations at C.B. Sullivan's headquarters during "Santa Days", a special holiday event, taking place December 3rd and 4th. This winter, Aviva Labs will be offering more in-store demos at additional C.B. Sullivan retail locations throughout the New England area.

Salon and/or spa owners and employees interested in learning more about the C.B. Sullivan line of Aviva Labs' sunless tanning products and solutions can contact their nearest C.B. Sullivan representative at 800.321.2889 or call Aviva Labs directly at 888.MY AVIVA LABS (888.692.8482) or visit www.avivalabs.com.

About Aviva Labs:

Aviva Labs, based in Waltham, MA, creates, manufactures, sells and supports its unique line of natural, sunless tanning skincare products for the health and beauty industry. Created as a spin-off from a successful biotech company, Aviva Labs, its employees, and its partners have extensive education and experience in the beauty, biochemistry, health, and esthetics fields, enabling the company to provide superior products through the merger of science and health with the art of beauty. Customers choose Aviva Labs' skincare products for the beautiful results as well as the company's unique and unwavering commitment to the long-term health of its clients' skin. Aviva Labs distributes its products to over 60 countries worldwide, and operates in compliance with FDA, Canadian and EU cosmetics regulations. Aviva Labs' sunless tanning products have a loyal following and were selected for use at the Sundance Film Festival. Aviva Labs' philosophy, Beauty Today. Health for Life™, guides the entire company's vision. For more information on Aviva Labs and its sunless tanning solutions, visit the Aviva Labs' site at www.avivalabs.com

©2006 Aviva Labs. All rights reserved. Aviva Labs and all other trademarks mentioned are property of Aviva Labs.