Aviva Labs Names New Vice President of Marketing

Waltham, MA, December 1, 2006 — Aviva Labs (www.avivalabs.com), a creator and manufacturer of a unique line of natural sunless tanning skincare products for the health market and the beauty industry today announced the appointment of Coleby Mantz to the position of Vice President of Marketing. In this newly created role, Ms. Mantz is responsible for corporate branding, advertising, marketing communications, public relations as well as product marketing and strategy.

"Aviva Labs has created this strategic role to support the company's aggressive growth and leadership position in the highly competitive skincare industry," noted Aviva Labs President, Alex Schechter. "Coleby brings the strategic thinking and creative talent needed to amplify Aviva Labs' market presence to keep pace with our unique, natural sunless tanning skincare line."

Ms. Mantz brings more than 15 years experience in marketing and communications. Most recently, she was a marketing consultant for a Boston-based PR/Marketing firm, where she was responsible for creating and executing strategic marketing programs for her clients. Ms. Mantz has held prior marketing consulting roles, and was Sr. Manager, Marketing Programs for PTC (Parametric Technology Corporation). Before that, Ms. Mantz was the Corporate Marketing Manager for Tech Pak, a private manufacturing company, having come from the ad agency world. Ms. Mantz has a Masters in Business Administration from Babson College in Wellesley, MA and a Bachelor of Arts from the University of Vermont in Burlington, VT.

About Aviva Labs:

Aviva Labs, based in Waltham, MA, creates, manufactures, sells and supports its unique line of natural, sunless tanning skincare products for the health and beauty industry. Created as a spin-off from a successful biotech company, Aviva Labs, its employees, and its partners have extensive education and experience in the beauty, biochemistry, health, and esthetics fields, enabling the company to provide superior products through the merger of science and health with the art of beauty. Customers choose Aviva Labs' skincare products for the beautiful results as well as the company's unique and unwavering commitment to the long-term health of its clients' skin. Aviva Labs distributes its products to over 60 countries worldwide, and operates in compliance with FDA, Canadian and EU cosmetics regulations. Aviva Labs' sunless tanning products have a loyal following and were selected for use at the Sundance Film Festival. Aviva Labs' philosophy, Beauty Today. Health for Life™, guides the entire company's vision. For more information on Aviva Labs and its sunless tanning solutions, visit the Aviva Labs' site at www.avivalabs.com

©2006 Aviva Labs. All rights reserved. Aviva Labs and all other trademarks mentioned are property of Aviva Labs.