Spray Tan Demos Drew Large Audience at Recent Salon Event

Waltham, MA, May 14, 2007 — Aviva Labs (www.avivalabs.com), manufacturer of natural, sunless tanning products and spray tan solutions drew a great deal of interest at the Spring Beauty Classic event which was held last week in Marlboro, MA. The event drew over 6,000 licensed beauty professionals and students from all over New England and included continuous platform presentations, booth demonstrations, and more. This show was put on by C.B. Sullivan, one of the largest full-service distributors of wholesale beauty products in New England.

At the event, Aviva Labs offered spray tans — showcasing its line of natural, sunless tanning solutions for airbrush, HVLP and spray booth tanning systems. Sunless tanning, also referred to as spray tanning or UV-free tanning, is an excellent and safe way to get a healthy, natural-looking tan any time of the year. Spray tans also eliminate the concerns surrounding the harmful side effects from exposure to UV light. Spray tanning is also a great way for those who would not ordinarily tan well, or those who are limiting their UV exposure, to still get beautiful, healthy color that can last up to a week or longer.

"This was an excellent event for Aviva Labs, as there was a great deal of interest from the attendees. Spray tanning is still a somewhat new concept to many people here in New England, and they loved having the opportunity to get a spray tan and see the beautiful results — we even had a line of people waiting nearly one hour for their spray tan!" exclaimed Alexander Schechter, President of Aviva Labs. Mr. Schechter goes on to state that, "Not only did these salon and spa professionals love the spray tans they received, but they were also very surprised to find out how easy, inexpensive, and profitable it is to add spray tanning services to their business."

Salon and spa owners or other industry professionals interested in learning more about Aviva Labs' sunless tanning products and spray tan equipment can call Aviva Labs directly at 888.MY AVIVA LABS (888.692.8482) or visit www.avivalabs.com.

About Aviva Labs:

Aviva Labs, based in Waltham, MA, creates, manufactures, sells and supports its unique line of natural, sunless tanning skincare products for the health and beauty industry. Created as a spin-off from a successful biotech company, Aviva Labs, its employees, and its partners have extensive education and experience in the beauty, biochemistry, health, and esthetics fields, enabling the company to provide superior products through the merger of science and health with the art of beauty. Customers choose Aviva Labs' skincare products for the beautiful results as well as the company's unique and unwavering commitment to the long-term health of its clients' skin. Aviva Labs distributes its products to over 60 countries worldwide, and operates in compliance with FDA, Canadian and EU cosmetics regulations. Aviva Labs' sunless tanning products have a loyal following and were selected for use at the Sundance Film Festival. Aviva Labs' philosophy, Beauty Today. Health for Life™, guides the entire company's vision. For more information on Aviva Labs and its sunless tanning solutions, visit the Aviva Labs' site at www.avivalabs.com

©2007 Aviva Labs. All rights reserved. Aviva Labs and all other trademarks mentioned are property of Aviva Labs.