Hi, I’m Mitch, Founder and CEO here at Aviva Labs Natural Spray Tanning.
It all started out almost a decade ago…a Ph.D. in biochemistry, a medical doctor, and myself, a businessman with a science degree and a dream. Our dream was to create a health and wellness company with exceptional products that change people’s lives.
Of course with any new adventure, you are sure to run into some interesting and unforeseen obstacles. For one, we may have been great businessmen and scientists, but we certainly were not the best artists. Our original labels looked like something that belonged in a doctor’s office or in a chemistry lab somewhere.
Considering that it was designed in our parent company’s biotech lab surrounded by test tubes and medical equipment, I guess it makes sense.
Silly labels aside, I will never forget the day we sold our first bottle of solution to a client! It was a great day full of overwhelming excitement, anticipation and celebration. However, I can tell you that not all feelings were of jubilation. There were plenty of the fears, uncertainties and doubts that most business owners face at the beginning. So I did the only thing I could think of. I shook them off and labored on, in what has become the most challenging but fun adventure of my life.
I’m also certain my fellow business owners can relate to late nights, long 7-day workweeks, and hours of brainstorming sessions. I did my share of lengthy travel and tradeshows. Labeling and filling millions of bottles. Loading and unloading pallets of supplies loads of cardboard boxes. Washing pitchers, mixing tubes, graduated cylinders, flasks and beakers. And washing again, and again, and again.
But the word spread quickly that our sunless solutions were unlike anything else on the market. Better, faster drying, no smell, longer lasting, more even fading. Customers started reporting that their business doubled almost immediately after switching to Aviva Labs. And the world discovered us. Orders came in from France, Australia, Germany, South Africa,…and countries I had to look on the map to find. As the business grew and grew, orders became larger and larger.
We started producing videos to help our clients grow their business, and opened the industry’s first spray tan academy.
These long nights have paid of and resulted in wonderful success. I can proudly tell you that Aviva Labs products are not only a favorite of US residents, they are now a favorite to spray tanning clients in over 110 countries worldwide! They have even been selected for use at the Emmy Awards, Dancing with the Stars Australia, The Academy Awards, The Sundance Film Festival, this year’s Miss World Canada and many other events. We have also won Skin Inc. Magazine’s Best of the Best Award two years in a row and have been featured in hundreds of magazines.
I look forward to continuing our amazing growth. However, I couldn’t have accomplished this without my terrific, dedicated employees and our loyal clients. Each and every one of you has been a tremendous part of the success at Aviva Labs. I sincerely thank you for your continued business and I promise to continue giving you the support you have grown to love from the Aviva Labs team for years to come.
In parting, I’d like to say that when I think back over all the great memories since the day we sold the first bottle, I realize I have learned two very important things.
One, when you have a dream, work hard, never give up, and you will achieve it. And two, don’t ever let the chemist design your label.
Thank you for being a part of the Aviva Labs family.
Founder and CEO
