ABOUT AVIVA LABS
Science Behind Every Spray
Aviva Labs has been developing and manufacturing professional sunless products since 2003. As both the lab and the manufacturer, we control every step from formulation through production, with a commitment to quality that has guided Aviva from the beginning.
WHAT GUIDES US
The Four Principles Behind Aviva
From the beginning, Aviva Labs has been guided by four core principles that shape how we formulate our products, serve our customers, and grow our company.
HEALTH
Rooted in science and formulated with health in mind. Thoughtful formulation has guided Aviva from the beginning and continues to shape every product we create. Beauty Today. Health for Life™ is the philosophy behind everything we do.
TRUST
Because every Aviva Labs product is made in our own production facility, we control quality, consistency, and availability. You can trust the solutions you rely on will perform consistently and be in stock when your business needs them.
EXCELLENCE
We believe great products require an uncompromising approach to quality. From the ingredients we select to the way each formula is developed and produced, we hold ourselves to a higher standard so professionals can feel confident in every product they use.
CUSTOMER SUCCESS
Our success is tied to the success of the professionals we serve. From education and product guidance to ongoing support, we’re here to help our customers build their skills, grow their businesses, and feel confident every step of the way.
MORE THAN A SUNLESS BRAND
We Don’t Just Sell It. We Make It
Aviva Labs was founded as a spin-off from a successful biotechnology company, bringing a foundation in science and a focus on health to the sunless tanning industry.
That foundation continues to guide how we formulate today. Our professional solutions are developed with carefully selected ingredients and long-term skin health in mind, without sacrificing the color, performance, and results professionals expect.
THE BUSINESS BENEFIT
The Benefits of Partnering With Aviva
Faster, More Comfortable
Appointments
Aviva solutions dry in seconds so clients can get dressed quickly and comfortably without the heavy, sticky after-feel.
Serve More Clients
With Confidence
Hypoallergenic, clean formulas help you appeal to ingredient-conscious clients and confidently market your services to a broader clientele.
A Formula for Every
Client
Multiple solution lines, bronzer colors, and rinse options give you the flexibility to customize services around different skin tones, undertones, and client goals.
Reliable Color
& Fade
Natural-looking color, long-lasting results, and an even fade help create the kind of experience that brings clients back.
OUR STORY
Aviva Labs Began With a Different Kind of Foundation
Founded as a spin-off from a successful biotechnology company, Aviva brought together science, health, and a vision for creating better products. What started with a small team, a first bottle of sunless solution, and a lot of hard work would grow into a company serving spray tanning professionals around the world.
Mitch Bloom
Founder & President, Aviva Labs
In the beginning, there were plenty of the fears, uncertainties, and doubts that most business owners face. I did the only thing I could think of: shook them off and labored on, in what has become the most challenging but fun adventure of my life.
There were late nights, seven-day workweeks, tradeshow travel, bottles to fill, pallets to unload, and plenty of pitchers, mixing tubes, graduated cylinders, flasks, and beakers to wash again and again.
Then word began to spread. Professionals discovered that Aviva solutions were different, and customers began telling us their businesses were growing after making the switch. Orders started arriving from across the country and then around the world.
As Aviva grew, so did our commitment to the professionals using our products. We began creating educational resources to help our customers grow their businesses and opened the industry’s first spray tanning academy. What started with that first bottle grew into a brand serving professionals around the world.
None of that growth would have been possible without the dedicated people behind Aviva and the customers who have trusted us along the way. They have been an incredible part of our story, and our commitment remains the same: to create exceptional products and provide the support professionals need to succeed.