Are you looking to increase sunless revenues? Try these simple steps:
1: Banish the thought of orange. Scientific advancements in sunless tanning formulations have eliminated the “orange” look in favor of a more natural glow. Make sure your clients are aware that better formulations coupled with the proper concentration of dihydroxyacetone (DHA), can deliver a tan so natural, only the client and technician will know otherwise.
2: Practice. There is no license required to be a spray technician—a steady arm and patience are all that is needed to be up and running in no time at all. It’s easy to learn, set up and operate, technicians just need to master the formulation and application.
3: Choose the right solution. A sunless tanning solution should leave results that can be seen and felt. A good solution should be natural-looking, oil-free, alcohol-free, fragrance-free, hypoallergenic and formulated to promote healthy skin. Solutions should also dry in seconds (not minutes), and should not leave a sticky/greasy feeling or stain clothing.
4: Customize solutions for clients’ skin type. Assess each client’s skin type and have a consultation on expectations before formulating solution.
5: Calculate the right pricing. Know your market—local market conditions, competition and demographics will influence pricing. For a full-body application, typical prices range from $35-$55 for a 15-minute treatment with a price break for multiple applications. Face, neck, shoulders and arms applications range from $20-$30 for a 6 to 12-minute treatment, and face and neck applications range from $10-$15 for a five-minute treatment.
1: Banish the thought of orange. Scientific advancements in sunless tanning formulations have eliminated the “orange” look in favor of a more natural glow. Make sure your clients are aware that better formulations coupled with the proper concentration of dihydroxyacetone (DHA), can deliver a tan so natural, only the client and technician will know otherwise.
2: Practice. There is no license required to be a spray technician—a steady arm and patience are all that is needed to be up and running in no time at all. It’s easy to learn, set up and operate, technicians just need to master the formulation and application.
3: Choose the right solution. A sunless tanning solution should leave results that can be seen and felt. A good solution should be natural-looking, oil-free, alcohol-free, fragrance-free, hypoallergenic and formulated to promote healthy skin. Solutions should also dry in seconds (not minutes), and should not leave a sticky/greasy feeling or stain clothing.
4: Customize solutions for clients’ skin type. Assess each client’s skin type and have a consultation on expectations before formulating solution.
5: Calculate the right pricing. Know your market—local market conditions, competition and demographics will influence pricing. For a full-body application, typical prices range from $35-$55 for a 15-minute treatment with a price break for multiple applications. Face, neck, shoulders and arms applications range from $20-$30 for a 6 to 12-minute treatment, and face and neck applications range from $10-$15 for a five-minute treatment.
