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The Business Side

Common Spray Tanning Questions

10 Ways To Get Spray Tanning Clients in the Winter

There is really no reason for your business to slow down in the winter, if anything it should increase. Going to a salon or spa or having a professional come to your home is a wonderful way to break up the monotony of the dreary winter months. So how do you get people thinking about your business, how do you get them to treat themselves to a relaxing day in quite possibly the busiest of seasons? When put that way, […]

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6 Types of Clients and How Each Affects Your Spray Tan Business Success

Thankfully, the world is filled with different types of people. For your business this can be either a godsend or a constant source of irritation—depending on which types happen to live nearest your business. Like Blanche DuBois from a Streetcar Named Desire, spray tanning has always depended on the kindness of strangers. Similar to a large beat up van whose driver is giving out free candy and puppies, sometimes these strangers can be more trouble than they are worth. In […]

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7 Factors That Change How Much to Charge for a Spray Tan

“How much should I charge for a spray tan?” I get asked this question on a daily basis, and unfortunately I have no good, sure-fire answer. There are so many variables involved in the spray tan industry that it would, quite honestly, be irresponsible for me to quote a price per spray tan for anyone. That being said, I can try to do the next best thing: give you a list of what I believe to be the most important […]

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Why is my Spray Tan Business Always Slow in the Winter?

Your business is great in the spring and summer. Around November it starts slowing down. December, January? Forget about it. While a healthy tan undoubtedly looks great in the summer, when the winter rolls around people just don’t want that “fresh off the beach” look because it does not look natural. They don’t want to walk into work and have their coworkers wink and say, “hey, nice fake tan you got there.” Nobody wants that—the purpose of a fake tan […]

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Part One: How Can I Increase my Spray Tan Sales in the Winter? Advertising Dos and Dont’s

Many salon, spa, and mobile business owners ask us this question on a daily basis. They want to hear “the trick”, “the secret”. They want to be told that there is one special thing that a business owner can do that will double, triple, quadruple sales margins. Sadly, there is no magical marketing rainbow to take you to your pot of gold. Marketing is not about uncovering the secret to making money, it’s about understanding your clients’ wants and needs. […]

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How much space do I need to do a spray tan?

You don’t want your client feeling cramped and uncomfortable during their tan, at the same time you want to make sure that you aren’t wasting space in your salon. If you have a mobile spray tanning business it’s important to know ahead of time if any furniture is going to have to be moved. Luckily, spray tanning doesn’t require much space at all! A general rule that I tend to go by is this: do I have enough room to […]

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How quiet should my spray tan machine be?

Close your eyes. Imagine you’ve just walked into a room. It’s warm. You’re welcomed by a smiling consultant. You are lead into a quiet room, and asked to make yourself comfortable. There is soft music, something you might easily fall asleep to. Your consultant returns, smiling, wielding a roaring, snarling chainsaw. Okay, now open your eyes; I have two questions for you: 1. Would you find something as loud as a chainsaw relaxing when you are being beautified? 2. How […]

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How to Create an Effective Call To Action, and Other Tips

We all know that the winter can be a slow time for spray tanning. It’s pretty hard to compete with snow storms, bitter cold, seasonal affect disorder, less daylight, and holiday shopping. It is hard, but not impossible. Create Calls to Action A Call to Action (CTA) is an effective tool for getting people thinking about and being more involved with your business. Essentially what a CTA does is: 1. Promotes your business or an aspect of your business 2. […]

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Part One: How Do I Get The Best Spray Tan?

Maybe you’ve been spray tanning for years, maybe you’re new to the industry–either way you may be undermining your work by not achieving the best results possible. I’ve talked to salon and spa professionals, mobile business owners, skincare consultants, and using that information have come up with a quick list that may help you get the very most from your spray tan. Here are some steps to easily remember to ensure that your clients are getting the most out of […]

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Some Tips on How to Sell More Retail

While I’m talking to business owners and the topic of retail sales comes up in the conversation, I’m always told the same thing: “I don’t bother with retail. It just doesn’t sell in my salon, and besides I’m not a salesperson.” Now this isn’t just from mobile businesses just starting out—this is from everyone. Mobile businesses. Salons. Spas. Almost every time, without fail: “I can’t figure out how to sell this: I’m not a salesperson.” And that’s where they are […]

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Part Two of: Important tips for starting your spray tanning business

How much space do I need? The greatest thing is that if you work at or own a salon or spa, then you already have virtually everything you need to begin spray tanning! Spray tanning only requires a space large enough for your client to spread their arms, and the space only has to be dedicated to spray tanning for as long as the client is present—set up and take down is only a matter of minutes! To give you […]

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Part One: Important Tips for Starting Your Spray Tanning Business

Related Articles Choosing the Best EquipmentChoosing the Best Spray Tan SolutionSpray Tan Tents vs. BackdropsHow Much Space Do I Need to Spray Tan?Important Tips For Starting Your Spray Tan Business: Part Two Can we be honest? You’re not interested in the spray tanning business solely because you feel a burning desire to color someone’s skin; you’re in it to expand your business and make more money. Question is, how much money? Most people are able to spray about four clients […]

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The 4 Best Things You Can Tell Existing Clients to Get Them to Try Spray Tanning

“A spray tan keeps your skin even and smooth, in the summer and the winter” If your client is willing to get a facial cleanse, use moisturizers, and is okay with milk or oatmeal baths and exfoliating scrubs, then why not suggest yet another way to help make their skin looking even, healthy, and beautiful? In the winter, clients usually don’t use a spray tan to “get a tan”, but instead to make their skin tones look more even. The […]

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Part Three of: What is the Best Spray Tan Machine and Equipment?

Experience matters: Make sure that the company specializes in highly recommended spray tan machines. If they don’t, then the machine was probably not engineered by someone with any experience in the spray tan business. (Simply: would you trust a plumber to give your clients a facial peel? Of course not, so why trust a copycat company to create a well-designed spray tan machine?) How loud is too loud for your spray tan machine? Ask yourself this: Do you want your […]

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Part Two of: What’s the Best Spray Tan Solution?

Look for FDA approval The Food and Drug Administration (FDA) is your friend. They keep you from digesting poison, and that’s good in my book. If the solution you are looking at does not have FDA approval, it could mean that there are ingredients in that solution that you don’t want to tango with. Sure, you may be fine if you use it, but why bother taking the risk? Wouldn’t it be better just to have the peace of mind […]

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What’s Better for my Spray Tan Business: a Spray Tent or a Backdrop?

This question is really less about what’s better and more about what’s more convenient. Really, you have to ask yourself which would be easier for you to set up and take down, which would work better for your business, and which would be more comfortable for your client. I won’t lie: I’ve heard some horror stories about the set up and take down of spray tan tents, as I’m sure you have as well, but not every tent is the […]

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What’s A Good Spray Tan Machine?

Our engineering team has conducted hundreds of hours of research, testing and comparing thousands of machines, and have broken down all of the equipment out on the market today into four categories. Now, keep in mind that there are many machines that fall within each category, but this will help you narrow down your search tremendously.   Tier One These machines are your lowest quality machines and should be avoided at all costs. They are cheap, and are cheap for […]

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Summer Spray Tanning: What You Need to Know

The dog days of summer are upon us, and that means going to the beach, family picnics, and fun in the sun. The problem with this is that some people are going to be tempted to get their tans the “good old fashioned way”. Remind your clients of the consequences of sun tanning, and offer them incentives to spray tan instead!  Health and Safety Remind your clients of the dangers of sun exposure. A tan can look great, yes, but […]

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How to Make the Most of Your Prom Season

Making the most of your prom spray tan season doesn’t have to mean booking so many appointments that you can’t remember what sleep feels like, though that is a part of prom spray tan season! It can also be about getting the most out of each spray tan session–this is your opportunity to win a new client, and possibly as many as two or three, just with one client initially wanting the service! So how do you work this magic? […]

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Building a Better Business

Over the years, we have helped thousands (and thousands and thousands!) of salons, spas, and mobile business users get their spray tan businesses up and running, so we understand that there are a lot of unknowns out there, especially when it comes to the legal side of things. We’ve compiled a bunch of information that we think can help point you in the right direction. Please be aware that these laws might not be universal, and can change from state-to-state […]

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