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10 Ways To Get Spray Tanning Clients in the Winter

There is really no reason for your business to slow down in the winter, if anything it should increase. Going to a salon or spa or having a professional come to your home is a wonderful way to break up the monotony of the dreary winter months. So how do you get people thinking about your business, how do you get them to treat themselves to a relaxing day in quite possibly the busiest of seasons? When put that way, […]

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Why is my Spray Tan Business Always Slow in the Winter?

Your business is great in the spring and summer. Around November it starts slowing down. December, January? Forget about it. While a healthy tan undoubtedly looks great in the summer, when the winter rolls around people just don’t want that “fresh off the beach” look because it does not look natural. They don’t want to walk into work and have their coworkers wink and say, “hey, nice fake tan you got there.” Nobody wants that—the purpose of a fake tan […]

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Part One: How Can I Increase my Spray Tan Sales in the Winter? Advertising Dos and Dont’s

Many salon, spa, and mobile business owners ask us this question on a daily basis. They want to hear “the trick”, “the secret”. They want to be told that there is one special thing that a business owner can do that will double, triple, quadruple sales margins. Sadly, there is no magical marketing rainbow to take you to your pot of gold. Marketing is not about uncovering the secret to making money, it’s about understanding your clients’ wants and needs. […]

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How to Create an Effective Call To Action, and Other Tips

We all know that the winter can be a slow time for spray tanning. It’s pretty hard to compete with snow storms, bitter cold, seasonal affect disorder, less daylight, and holiday shopping. It is hard, but not impossible. Create Calls to Action A Call to Action (CTA) is an effective tool for getting people thinking about and being more involved with your business. Essentially what a CTA does is: 1. Promotes your business or an aspect of your business 2. […]

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Part One: How Do I Get The Best Spray Tan?

Maybe you’ve been spray tanning for years, maybe you’re new to the industry–either way you may be undermining your work by not achieving the best results possible. I’ve talked to salon and spa professionals, mobile business owners, skincare consultants, and using that information have come up with a quick list that may help you get the very most from your spray tan. Here are some steps to easily remember to ensure that your clients are getting the most out of […]

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Some Tips on How to Sell More Retail

While I’m talking to business owners and the topic of retail sales comes up in the conversation, I’m always told the same thing: “I don’t bother with retail. It just doesn’t sell in my salon, and besides I’m not a salesperson.” Now this isn’t just from mobile businesses just starting out—this is from everyone. Mobile businesses. Salons. Spas. Almost every time, without fail: “I can’t figure out how to sell this: I’m not a salesperson.” And that’s where they are […]

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The 4 Best Things You Can Tell Existing Clients to Get Them to Try Spray Tanning

“A spray tan keeps your skin even and smooth, in the summer and the winter” If your client is willing to get a facial cleanse, use moisturizers, and is okay with milk or oatmeal baths and exfoliating scrubs, then why not suggest yet another way to help make their skin looking even, healthy, and beautiful? In the winter, clients usually don’t use a spray tan to “get a tan”, but instead to make their skin tones look more even. The […]

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What to look for in a spray tan solution? What’s the best spray tan solution?

There are so many spray tan solutions out there that even our heads start spinning sometimes! Each company has it’s own spin and it’s own reasons why you should choose their product. Most of those reasons are based solely on color, but color isn’t the only thing you should look into when determining what spray tan solution to use. Here are a few other factors you might not have thought to check for: OilOil-based solutions are heavier, stickier, and tackier […]

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Summer Spray Tanning: What You Need to Know

The dog days of summer are upon us, and that means going to the beach, family picnics, and fun in the sun. The problem with this is that some people are going to be tempted to get their tans the “good old fashioned way”. Remind your clients of the consequences of sun tanning, and offer them incentives to spray tan instead!  Health and Safety Remind your clients of the dangers of sun exposure. A tan can look great, yes, but […]

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How to Make the Most of Your Prom Season

Making the most of your prom spray tan season doesn’t have to mean booking so many appointments that you can’t remember what sleep feels like, though that is a part of prom spray tan season! It can also be about getting the most out of each spray tan session–this is your opportunity to win a new client, and possibly as many as two or three, just with one client initially wanting the service! So how do you work this magic? […]

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Building a Better Business

Over the years, we have helped thousands (and thousands and thousands!) of salons, spas, and mobile business users get their spray tan businesses up and running, so we understand that there are a lot of unknowns out there, especially when it comes to the legal side of things. We’ve compiled a bunch of information that we think can help point you in the right direction. Please be aware that these laws might not be universal, and can change from state-to-state […]

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Everything You Need to Know About Client Care Kits

You’ve no doubt put a lot of time into making your business thrive. Maybe you have created a website or listed your spray tan business on several sites. Perhaps you’re purchasing Google, Bing, or Facebook Ads or are getting great reviews on Yelp. And of course you’ve practiced spray tanning, are confident in your technique, and are able to identify the best solution for each client. But there are still plenty of ways to increase your business! Recent market research […]

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Outsmart Your Competition

What You Should Be Doing, That Your Competition Already Is Understand the difference between cost and value Every Tanning Salon Owner and Sunless Technician needs to learn to appreciate the difference between “cost” and “value”, and to not confuse the two. Cost is, of course, a huge factor in today’s economy, but it’s not the sole factor. Many businesses think that by simply lowering the “cost” of their services, they will win new business, but what they should be focusing […]

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Nine Tips to Increase Client Visitation

Nine Tips to Increase Client Visitation Frequency The First thing you want to do is identify if there is anything about your business that is keeping your clients from returning more often. Is your business attitude great, but the receptionist’s attitude less than stellar? Do you offer mobile services, but only at night or only on certain days of the week (like Fridays/weekends)? If you answered “yes” to either of these then it might be a good idea to re-train […]

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Summer Skin Care

The sun can do a number on your skin, and caring for it becomes even more important: Read up on proper skin care, and some great products to sell during the summer months! In the winter, everybody and their mother focuses on protecting their skin with moisturizers and exfoliants, body scrubs and special treatments at the spa. In the summer, many of us don’t even think twice about it: our skin only needs the extra love in the winter, right? […]

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Avoid the Summer Slump

Don’t get hit by the “Summer Slump”. Learn what to say to keep customers coming through your door all summer long! Many times our clients will talk with us about what we’ve come to call the “Summer Slump”: where your clients are outside achieving natural tans from the sun and your business slows down because they don’t feel a spray tan is necessary. Below are some of the most common questions our spas, salons, and mobile users are asked, and […]

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