Login   |    781-209-1551

Category Archives:

Member’s Only Articles

Member’s Only Articles

Everything You Need to Know About Client Care Kits

You’ve no doubt put a lot of time into making your business thrive. Maybe you have created a website or listed your spray tan business on several sites. Perhaps you’re purchasing Google, Bing, or Facebook Ads or are getting great reviews on Yelp. And of course you’ve practiced spray tanning, are confident in your technique, and are able to identify the best solution for each client. But there are still plenty of ways to increase your business! Recent market research […]

Read More

Outsmart Your Competition

What You Should Be Doing, That Your Competition Already Is Understand the difference between cost and value Every Tanning Salon Owner and Sunless Technician needs to learn to appreciate the difference between “cost” and “value”, and to not confuse the two. Cost is, of course, a huge factor in today’s economy, but it’s not the sole factor. Many businesses think that by simply lowering the “cost” of their services, they will win new business, but what they should be focusing […]

Read More

Nine Tips to Increase Client Visitation

Nine Tips to Increase Client Visitation Frequency The First thing you want to do is identify if there is anything about your business that is keeping your clients from returning more often. Is your business attitude great, but the receptionist’s attitude less than stellar? Do you offer mobile services, but only at night or only on certain days of the week (like Fridays/weekends)? If you answered “yes” to either of these then it might be a good idea to re-train […]

Read More

Summer Skin Care

The sun can do a number on your skin, and caring for it becomes even more important: Read up on proper skin care, and some great products to sell during the summer months! In the winter, everybody and their mother focuses on protecting their skin with moisturizers and exfoliants, body scrubs and special treatments at the spa. In the summer, many of us don’t even think twice about it: our skin only needs the extra love in the winter, right? […]

Read More

Avoid the Summer Slump

Don’t get hit by the “Summer Slump”. Learn what to say to keep customers coming through your door all summer long! Many times our clients will talk with us about what we’ve come to call the “Summer Slump”: where your clients are outside achieving natural tans from the sun and your business slows down because they don’t feel a spray tan is necessary. Below are some of the most common questions our spas, salons, and mobile users are asked, and […]

Read More

Understanding The Aviva Product Line

Original: As the name suggests, Original was our first solution, and remains, to this day, one of our most popular solution lines. Original contains a red undertone and is designed to perfectly mimic the tan achieved by fair-skinned clients who have natural red or pink undertones. If your client fits into this category and is asking for the most natural-looking tan for their skin type then Original is definitely the way to go. But it’s not just for your fair […]

Read More

Understanding Undertone

Just like its DHA percentage strength, a spray tan’s undertone is one of its defining features. These undertones can come in a variety of colors—any color you can dream of actually—from deep, fiery reds to dazzling honey-gold hues and everything in between. Let’s discuss each undertone individually, examine its unique characteristics, and discover what types of tans they help create. We’ll start with the very first undertone that we created: rose tones. Rose: Rose undertones are designed to breathe a […]

Read More

Tips on Determining Skin Type

The Fitzpatrick Scale is used by dermatologists and estheticians to determine how your skin reacts to the sun by identifying your skin type, and thus their DHA threshold. Now, finding the correct skin type is not as simple as it may initially seem. There can be fair-skinned clients who might not burn at the beach, and darker-skinned clients who are sensitive to sunlight: it all depends on the variables in their genetic predispositions. The best way to be sure is […]

Read More