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Crushing the Seasonality

10 Ways To Get Spray Tanning Clients in the Winter

There is really no reason for your business to slow down in the winter, if anything it should increase. Going to a salon or spa or having a professional come to your home is a wonderful way to break up the monotony of the dreary winter months. So how do you get people thinking about your business, how do you get them to treat themselves to a relaxing day in quite possibly the busiest of seasons? When put that way, […]

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Why is my Spray Tan Business Always Slow in the Winter?

Your business is great in the spring and summer. Around November it starts slowing down. December, January? Forget about it. While a healthy tan undoubtedly looks great in the summer, when the winter rolls around people just don’t want that “fresh off the beach” look because it does not look natural. They don’t want to walk into work and have their coworkers wink and say, “hey, nice fake tan you got there.” Nobody wants that—the purpose of a fake tan […]

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Part One: How Can I Increase my Spray Tan Sales in the Winter? Advertising Dos and Dont’s

Many salon, spa, and mobile business owners ask us this question on a daily basis. They want to hear “the trick”, “the secret”. They want to be told that there is one special thing that a business owner can do that will double, triple, quadruple sales margins. Sadly, there is no magical marketing rainbow to take you to your pot of gold. Marketing is not about uncovering the secret to making money, it’s about understanding your clients’ wants and needs. […]

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Summer Spray Tanning: What You Need to Know

The dog days of summer are upon us, and that means going to the beach, family picnics, and fun in the sun. The problem with this is that some people are going to be tempted to get their tans the “good old fashioned way”. Remind your clients of the consequences of sun tanning, and offer them incentives to spray tan instead!  Health and Safety Remind your clients of the dangers of sun exposure. A tan can look great, yes, but […]

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Summer Skin Care

The sun can do a number on your skin, and caring for it becomes even more important: Read up on proper skin care, and some great products to sell during the summer months! In the winter, everybody and their mother focuses on protecting their skin with moisturizers and exfoliants, body scrubs and special treatments at the spa. In the summer, many of us don’t even think twice about it: our skin only needs the extra love in the winter, right? […]

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Avoid the Summer Slump

Don’t get hit by the “Summer Slump”. Learn what to say to keep customers coming through your door all summer long! Many times our clients will talk with us about what we’ve come to call the “Summer Slump”: where your clients are outside achieving natural tans from the sun and your business slows down because they don’t feel a spray tan is necessary. Below are some of the most common questions our spas, salons, and mobile users are asked, and […]

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