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The Business Side

Common Spray Tanning Questions

FDA Spray Tanning Recommendations

When building your spray tanning business, it’s always important to keep your clients’ health and safety in mind. At Aviva, we teach the importance of following all FDA recommendations for spray tanning:  DHA is listed in the regulations as a color additive for use in imparting color to the human body. However, its use in cosmetics–including sunless “tanning” products–is restricted to external application. According to the CFR, “externally applied” cosmetics are those “applied only to external parts of the body and not […]

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Everything You Need to Know About Client Care Kits

You’ve no doubt put a lot of time into making your business thrive. Maybe you have created a website or listed your spray tan business on several sites. Perhaps you’re purchasing Google, Bing, or Facebook Ads or are getting great reviews on Yelp. And of course you’ve practiced spray tanning, are confident in your technique, and are able to identify the best solution for each client. But there are still plenty of ways to increase your business! Recent market research […]

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Outsmart Your Competition

What You Should Be Doing, That Your Competition Already Is Understand the difference between cost and value Every Tanning Salon Owner and Sunless Technician needs to learn to appreciate the difference between “cost” and “value”, and to not confuse the two. Cost is, of course, a huge factor in today’s economy, but it’s not the sole factor. Many businesses think that by simply lowering the “cost” of their services, they will win new business, but what they should be focusing […]

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Nine Tips to Increase Client Visitation

Nine Tips to Increase Client Visitation Frequency The First thing you want to do is identify if there is anything about your business that is keeping your clients from returning more often. Is your business attitude great, but the receptionist’s attitude less than stellar? Do you offer mobile services, but only at night or only on certain days of the week (like Fridays/weekends)? If you answered “yes” to either of these then it might be a good idea to re-train […]

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Summer Skin Care

The sun can do a number on your skin, and caring for it becomes even more important: Read up on proper skin care, and some great products to sell during the summer months! In the winter, everybody and their mother focuses on protecting their skin with moisturizers and exfoliants, body scrubs and special treatments at the spa. In the summer, many of us don’t even think twice about it: our skin only needs the extra love in the winter, right? […]

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